SEO: Search Engine Optimization
I had the chance to focus on SEO strategies during the work experience in the macro-team of Marketing Automation at Digital Coach.
In the first period, my works were similar to the previous work experience in Content Marketing: writing articles according to the semantic field built around a certain given focus keyword. It was, also in this case, need a deep benchmark analysis.
The Search Engine Optimization tools used were:
- Google Search Console
- SEO Hero / Longtail
- AnswerThe Public
- Voice searches or “People also ask”
- Related searches in Google SERP
Additionally, during this work experience, it has been done Search Engine Optimization of articles and pages present in the website, in order to make them recover their good position in the SERP.
Applying SEO Strategies Optimization for pictures too, using Pixlr and Canva.
Furthermore, there was a tight collaboration with Social Media, Google Analytics and Inbound Marketing SubTeams in order to better manage the current action plans and marketing strategies.