During this work experience in Content Marketing I’ve been writing articles and doing video-interviews for the blog of Digital Coach.
Let’s see together how it exactly works!
All starts from a given focus keyword; once received it, it’s necessary to do a research about related words, in order to built a semantic field that it’s used for writing the articles. It’s also very important a deep benchmark analysis.
The SEO tools used for the research:
- AnswerThe Public
Related searches in Google SERP
The photo editing tools:
- Pixlr X
- Pixlr E
In the case of the video-interviews: it has been done a deep research about new digital professions or companies’ CEO/Founders that could be interviewed. Once the interview was arranged, it has been done and recorded. Right after it came the moment of video editing in which I built the whole video-interview.
For doing it, I used the following tools:
And that was how the passion for the Video Making started to show up!
Other competencies achieved as Content Marketing Specialist:
- Link building: deep analysis of websites that could be good to be linked from ( Domain Authority, Domain Rating, Trust Flow, Citation Flow, Organic Traffic).
- Lead Generation: inserting the right option/call to action in the right place within the article in order to get an interaction from the users
- Management of all Social Medias channels ( Facebook, LinkedIn, Twitter, Pinterest) in order to increase the awareness of the Brand; develop and deliver upon Social Media Content Marketing Strategy.