content marketing

Content Marketing

During this work experience in Content Marketing I’ve been writing articles and doing video-interviews for the blog of Digital Coach.

Let’s see together how it exactly works!

All starts from a given focus keyword; once received it, it’s necessary to do a research about related words, in order to built a semantic field that it’s used for writing the articles. It’s also very important a deep benchmark analysis.

The SEO tools used for the research:

  • Ubersuggest
  • AnswerThe Public
  • Related searches in Google SERP

The photo editing tools:

  • Pixlr X
  • Pixlr E
  • Canva 

In the case of the video-interviews: it has been done a deep research about new digital professions or companies’ CEO/Founders that could be interviewed. Once the interview was arranged, it has been done and recorded. Right after it came the moment of video editing in which I built the whole video-interview.

For doing it, I used the following tools:

  • iMovie
  • Powtoon
  • Biteable

And that was how the passion for the Video Making started to show up!

Other competencies achieved as Content Marketing Specialist:

  • Link building: deep analysis of websites that could be good to be linked from ( Domain Authority, Domain Rating, Trust Flow, Citation Flow, Organic Traffic).
  • Lead Generation: inserting the right option/call to action in the right place within the article in order to get an interaction from the users
  • Management of all Social Medias channels ( Facebook, LinkedIn, Twitter, Pinterest) in order to increase the awareness of the Brand; develop and deliver upon Social Media Content Marketing Strategy.

Italian Articles

Italian Video Interviews